A shortname is the numerical value which is created when you save a category or article and forms part of the url of the page.
For example a typical url created within the SubHub system will look something like this /articles/20090206 however this automated value is not always the best one to use for search engine optimization (SEO)
Once you have created and saved an article or category, you then have the ability to change the shortname.
To edit an existing article or category, click the link called 'Change Shortname'.
Copy and paste the original title.
Then remove all special characters, such as punctuation marks and insignificant words, retaining only the strong keywords and separating each word with a hyphen.
Title: "Read My Story About National Issues!"
Click Save and then return to the category or back to the control panel.