Building a website is only the first step. Finding an audience for it, can be an even greater challenge. Getting found amid the vastness of the web is not an easy thing, even for the most seasoned websites. Relevant keywords, however, can play a significant role in driving traffic to your site.
Keywords are the words or phrases entered into search engines. The search engine then displays web pages containing content which matches those keywords.
So including pertinent keywords in your content can make all the difference to the success you have in bringing visitors to your site.
It is well worth your time to research keywords that are targeted and relevant to the audience you wish to engage. Luckily there are many free tools to get you started. Here are just a handful.
Google’s Keyword Planner supplies keyword ideas, reveals their historic popularity and provides an estimate of their future performance.
For endless keyword ideas and suggestions, try Ubersuggest.
nTopic scores and analyzes the relevancy of your content and keywords and provides recommendations to improve it.
Wordtracker is a powerful keyword generator and research tool with a free 7-day trial.
Finally with Google Trends, you can follow the latest trending topics in Google search results and view keyword search popularity over time.