Meta tags provide information about a web page’s content to search engines. It's very important for SEO to include these tags in every article.
How to write a title tag
- A title tag should contain a unique, accurate and concise description of a page’s content in under 70 characters - including spaces. Important keywords should be in the front of the tag. Search engines often use title tags when displaying preview results for a given page.
How to write a description tag
- A description tag should be a readable and compelling paragraph about a page’s content - incorporating relevant keywords in no more than 160 characters. Each page description should be unique.